Another step you’ll need to take before you name yourself involves figuring out what your company stands for, and what you’re trying to achieve. The best brand naming process will show you how to highlight your brand values in your title, so your audience can begin to see your unique personality before they ever engage with your company. When establishing your core identity, look at:
Why your company exists: Your brand vision.
What your company does: Your brand mission.
How you do what you do: Your brand values.
These aspects of your identity encapsulate and influence everything you do, and they should play an essential part of your brand naming process strategy.