At the same time, the list was created as a way for designers to question themselves and the creative techniques they use when creating a logo design. Forcing the reader to reflect not only on the actual list, but also on their reaction to each listed insight, the last rule is the most important.
- Do not use more than three colors.
- Get rid of everything that is not absolutely necessary.
- Type must be easy enough for your grandma to read.
- The logo must be recognizable.
- Create a unique shape or layout for the logo.
- Completely ignore what your parents and/or spouse think about the design.
- Confirm that the logo looks appealing to more than just three (3) individuals.
- Do not combine elements from popular logos and claim it as original work.
- Do not use clipart under any circumstances.
- The logo should look good in black and white.
- Make sure that the logo is recognizable when inverted.
- Make sure that the logo is recognizable when resized.
- If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
- Avoid recent logo design trends. Instead, make the logo look timeless.
- Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
- Fit the logo into a square layout if possible, avoid obscure layouts.
- Avoid intricate details.
- Consider the different places and ways that the logo will be presented.
- Invoke feelings of being bold and confident, never dull and weak.
- Realize that you will not create a perfect logo.
- Use sharp lines for sharp businesses, smooth lines for smooth businesses.
- The logo must have some connection to what it is representing.
- A photo does not make a logo.
- You must surprise customers with presentation.
- Do not use more than two fonts.
- Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
- The logo should look solid, with no trailing elements.
- Know who is going to be looking at the logo before you think of ideas for it.
- Always choose function over innovation.
- If the brand name is memorable, the brand name should be the logo.
- The logo should be recognizable when mirrored.
- Even large companies need small logos.
- Everyone should like the logo design, not just the business that will use it.
- Create variations. The more variations, the more likely you are to get it right.
- The logo must look consistent across multiple platforms.
- The logo must be easy to describe.
- Do not use taglines in the logo.
- Sketch out ideas using paper and pencil before working on a computer.
- Keep the design simple.
- Do not use any “swoosh” or “globe”symbols.
- The logo should not be distracting.
- It should be honest in its representation.
- The logo should be balanced visually.
- Avoid bright, neon colors and dark, dull colors.
- The logo must not break any of the above rules.
Every business such as advertising agency, websites and sports equipment manufacturers have logos that represent their company. They are an integral part of consumerism, and therefore essential for promoting a business.
Logos are designed to convey the product message of a company. The aim of a logo is to create a visual identity of a company. It helps consumers understand what type of products/services a company provides. This leaves the audience with a profound image of a business in their minds and helps them identify a company.
For example, whenever you see three golden arches making an “M”, you instantly know it is “McDonalds”.
- A Logo serves many benefits to a company. It plays an important role to promote a business or company. It not only gives them a visual identity that customers identify with, but also informs them what products the company manufactures. Shapes and colors are easier to remember than names.
- A perfect logo design aesthetically blends the name of a company with the imagery. This means that the name of a company is blended with the imagery in such a way that a visual relationship is beautifully formed. The best logos are simple and pleasing to eyes.
Logo Design Service
- Logo design service is an expert industry that employs professional graphic designers. They are not only trained to infuse imagery and fonts but also understand the psychology behind designing a logo.
- A professional graphic designer uses an assortment of colors, typography, imagery and objects and then compose them in such a way that can attract the target audience. To achieve this goal, a graphic designer must first understand the nature of products or service of a client. Color combination is vital for a good logo design: red, green or blue are good choices for a company providing baby products, and light green goes well with businesses offering health-related services.
- In logo design, a graphic designer has to incorporate all important elements of design and use them according to the needs psyche of the target audience
- By hiring a professional logo designer, you will avail from expert skills necessary to design an impeccable logo design. They know the norms of ‘consumerism’ and will provide you with the most suitable design according to the type of your business.
A clearly defined message infuses your brand's purpose. So write a mission statement that resonates with your customers. Here is a worksheet to help put yourself in their shoes.
In order to create a successful brand, you must develop a clearly defined message. You want your brand to tell a story about your business. Your story must be compelling and persuade your customers to trust you.
Rather, for most companies storytelling is about using stories to communicate messages that reflect positively on the company brand. Without it, there is no reason to tell stories-at least not with a strategic purpose.Your logo is the face of your business, be courageous. We have lots of experience when it comes to creating awesome logos. So count on us if you need any help with this.
Building a brand can be a challenge. Building an irresistible brand is like climbing a mountain. That's why I created an easy to use and implement brand building process called The 7 Pillars of an Irresistible Brand. This mini-course that will walk you through the steps of building a brand that instills trust and entices your ideal prospects to want to do business with you. Over the past decade these processes and strategies have been used by fortune 500's to make millions of dollars. You could be too!
Having the knowledge of the 7 Pillars of an Irresistible Brand will help you focus your efforts on attracting a tribe that spreads your brand like wildfire. You have the ability to take time tested techniques that will transform your brand from blah to brilliant. As you follow along and learn about each pillar, think about you can apply them to your brand.