Discover where your brand is lacking and see how well your brand is attracting new customers
Discover the power of your brand and its ability to stand out in your industry and see how well your brand is attracting and converting new customers. With our brand audit service you will receive a comprehensive report that will take a look at various aspects of your business and provide detailed feedback on how it is performing.
The Branding Cupid™ will take a deep dive into your brand’s ecosystem and gather key analytics and insights through customer interviews and surveys to make all your branding and marketing more effective.
Your Brand Audit will
- Identify and break down silos between departments
- Increase competitive differentiation
- Unify sales and marketing team goals and messaging
- Raise awareness of your true value proposition
- Understand and influence customers’ perception of the brand
Why do I need a Brand Audit?
Irresistible brands make more money. The more irresistible your brand, the more powerful your business. An irresistible brand can inspire, captivate and engage your audience and consequently dramatically increase your bottom line.
However, even irresistible brands need a reality check or health check to keep them on track.
An irresistible, consistent brand means you spend less money on attracting new customers.
Your current customers keep coming back to you. You are able to charge a premium price for your goods and services.
A powerful brand also encourages referrals, be they online in the social engagement arena or offline in physical form, and are consequently a critical part of the brand and its profitability.
Equally, a weak, disconnected, out-of-touch brand will gradually see its market shrink, falling sales and ultimately put you out of business.
A comprehensive brand audit will often reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s long-term future.
What are The Outcomes?
Essentially your brand audit will reveal how your customers perceives your brand, how your brand compares to the competition and how your brand has performed. The outputs will typically support the following:
Improve and refocus brand management efforts and congruence
Enhance internal staff brand awareness
Sharpen marketing communications both on and offline
Provide insight into your brand architecture, business structure and brand portfolio
Evaluate and refocus your brand positioning
Ensure your brand collateral is congruent and delivers return on investment
Provide direction for your brand into the future
Secure and grow the value of your brand/business through consistent implementation of recommendations derived from brand audit findings
What’s Included in Your Brand Audit:
Our tailored brand audit will provide you with the knowledge and understanding of how your brand is performing and actionable steps you can take to grow your business and reach more customers.
The following areas will be covered in your audit:
- Brand’s social impact
- SEO ranks of digital properties
- Brand’s market position
- Digital infrastructure assessment including websites and landing pages
- Channels for customer acquisition
- Messaging and audience alignment
- Customer journeys and brand user experience
- Brand values, strengths and weaknesses
- Opportunities for growth
Cupid will deliver a written report with actionable steps, go over it with you in an hour-long virtual meeting, and suggest areas where you can add to your brand!
Get your Brand Audit Report back within a week, then schedule your Review Meeting!
Frequently Asked Questions
What happens when I pay?
When you order your brand audit, a member of our team will be in contact within 1 business day to arrange a call with you to discuss your business. You may also be asked to provide additional details about your business for our auditing team to cover different aspects of your online digital footprint.
HOW LONG DOES IT TAKE FOR THE AUDIT TO COMPLETE?
After you have spoken with our team, we will begin to analyse your business. This takes 2 weeks. During the analysis process you may be asked additional questions by email.
WHAT HAPPENS ONCE THE AUDIT IS COMPLETED?
You will receive a follow up reply from one of our team and a download link to your brand audit report in .PDF format.
WHAT WILL I GET OUT OF THE AUDIT?
The audit will enable you to get a comprehensive overview of how your brand is performing online. This will cover areas from your social media accounts through to email marketing and website load speeds, and our analysts will take a forensic look at your brand performance across digital platforms.
WHAT WILL I LEARN FROM THE AUDIT?
WHAT INDUSTRIES DO YOU COVER?
We specialize in a variety of industries including entertainment, tech, charity, manufacturing, retail and education.
WHAT IF I HAVE A VERY SPECIFIC NICHE BUSINESS?
On our initial call we will discuss your business sector and gather this information from you.